Xpanda Media Digital Marketing Blog

Low conversion rates indicate that your website is not as user friendly as you think. But, with CRO services in Newcastle, you can change it! You have worked hard on your SEO strategies, and are finally seeing an increase in visitors to your website. But, your website visitors are bouncing like energetic children on a sugar high. Obviously, somewhere down the line, something has gone horribly wrong, but you don’t know what. Luckily, we can tell you: your conversion rate optimisation is not truly optimised. It’s all happy times when you have plenty of visitors to your site, but those smiles quickly turn into frowns when they land on your website with nowhere to go. Online consumers need direction. They need a driving force behind them saying ‘come here or go there’ and ultimately, ‘buy me!’ So, if this is your issue, stay with us as we help you navigate your conversion rate optimisation in Sydney. Possible Causes For Underperforming CRO There are many possible contributors to poor conversion rate optimisation. However, remember that successful CRO tactics seek to increase conversions from exiting customers, rather than increase overall website traffic. So let’s dive in and see if you can find any similarities with your website. Culprit #1: Slow website loading speed. Do you think visitors are willing to wait for your page to load? Absolutely not! Customers want immediate gratification, and if you can’t give that to them, they’re going to leave. Culprit #2: The site is not mobile-friendly. Consumers want flexibility and time-saving solutions, so having a mobile friendly site along with traditional routes ensures you can enjoy every piece of the commerce pie. Culprit #3: Cluttered and overwhelming landing pages. Bombarding visitors with layers of information is a sure-fire way to scare them away. It will leave them confused and unwilling to filter through it all in the hopes of finding what they are looking for. Culprit #4: Lackluster CTAs. Your call to action needs to be encouraging and you should have atleast one per site page. Culprit #5: Confusing customer journey. Influencing consumer’s buying behaviour can be as simple as a crisp image with clear and concise content to learn more or make a purchase. If you can’t provide a cohesive channel for them to follow, you’ll lose conversions. Don’t miss out on exponential conversions. Instead, let us help you with our professional CRO services in Newcastle. Xpanda Media is your conversion rate optimisation specialist in Sydney, so contact us today to request a quote!

Content marketing services in Newcastle are important because they help you answer your customer’s questions and build trust, develop relationships, improve conversions, generate more leads and ultimately create a lasting brand impression.  Consistency in brand messaging is one of the most significant contributors to business success. Result-driven content marketing prioritises brand consistency at every customer touchpoint, which tells your customers that you are a credible source for information. This same reasoning can be applied to content marketing in that it needs to carry a unique and distinguishable voice, style and pitch across all channels and platforms. If you truly want to build a robust reputation, then content marketing combined with consistency is the way to achieve it! We know the ins and outs of successful content marketing in Newcastle, so get in touch with us today! The Many Benefits Of Content Marketing. Intrigue your customers. Great content is the lifeblood of any digital marketing effort. It helps create positive experiences for your potential customers and encourages them to come back time and time again. Done correctly, content marketing has the ability to capture your audience’s attention and continually reinforce a brand impression. Authoritative social media. Creating trendy content across your social media platforms is the easiest way to reach mass exposure of your brand and increase your online following. You earn your audience’s trust. If you can’t engage and build relationships with your audience, then you can’t expect them to trust you. But, by creating relevant and informative content, your audience will associate your brand with credibility and will feel more inclined to make purchases from you. Generate more and better leads. Content is a great way to lead consumers to your landing pages, where they are prompted by inviting and encouraging CTAs to avail of your products and services. The more a customer connects with your content, the better your chances are of impressive lead generation. Better visibility in combination with SEO. The more consistent, high-quality content you create, the better it is for your search engine optimisation efforts. Using content creation and SEO simultaneously allows you to better your online visibility and improve your rankings on various search engines. If you haven’t already invested in content marketing in Newcastle, don’t wait any longer! Our expert team can help you create the perfect content marketing strategy to increase traffic to your website and generate more leads. In addition, we can help you establish a robust brand voice that will turn those leads into sales. Contact us today to request a quote!

There is simply no way for a business to compete in its industry without having a functional and effective website. It is a must-have! But, it’s not enough to just have a few pages outlining your services - you won’t get anywhere with that. Instead, you need professional and result-driven website development in Newcastle. If you’re not particularly good with technology, that’s ok; we are! So, you can let us handle the development side of things while you focus on generating the leads that will ultimately be sent to the website we develop. Your website is your digital storefront, but more importantly, it's the connecting point where prospects become return, loyal customers. Without a conversion-ready website, you can’t expect to see an increase in sales. Xpanda media is an award-winning digital marketing agency with expertise that will far exceed your expectations. So, give us a call to discuss how we can optimise your website for maximum return. Essential Elements Of A Conversion Ready Website. If you’re a business owner who isn’t using the power of an optimised website, you are missing out on revolutionary sales opportunities. However, if you are pouring time, money and energy into the wrong website elements, your website won’t do anything for you. In fact, it could damage your reputation. So, let’s discuss a few essential elements that make your website a remarkable success: Easy navigation. Users need to feel comfortable and confident browsing your website, so menus and navigation tools should be simple and should correspond to the correct destination pages. There is a fine line between interactive and annoying, so functionality should be the main focus. Visual design. Humans are highly visual creatures. Therefore, using high-quality visuals such as animated graphics or video is an excellent way to make your website more attractive and appealing. Content. Website content is your opportunity to portray your brand voice and give visitors an experience they’ve never had before. Relevant, engaging and catchy content will keep your visitors interested and eager to learn more about your business. Web-friendly. Besides appealing to your online visitors, you need to appeal to search engines too. Search engine optimisation is crucial for search engines to recognise your content as relevant, which will then traffic to your site. There are still many other elements that go into creating a functional, attractive, and conversion-ready website, so head on over to Xpanda Media to find out more about our professional website development services in Newcastle or contact us to request a quote. Or click to read more about choosing a web design development company .

Search engine marketing can make all the difference to your business in Newcastle. This approach allows you to connect with your audience directly, working with content and keywords to align your pages with the most relevant search terms. SEM ensures you have the correct elements to rank higher on SERPs and gain more traction online . Professional marketers can help you strategise ads and implement changes page by page to optimise every level of your site. Read on to find out more about the components of SEM. Keywords Keywords form the basis of SEO. When users search on Google or an alternative platform, they enter a word, phrase or question and expect the system to deliver the best answer. In this way, Google will view each web page as a potential answer to the user's question, serving the best possible solutions through the results pages. Through the data collected by the system over time, marketers can see the most relevant industry searches that pertain to your business. These keywords and phrases are then implemented throughout your site and blog content, ensuring that your pages are more likely to show up to a searching audience. When used correctly, you can have multiple pages competing for several relevant keywords, presenting your name to users alongside industry leaders. Paid Ads PPC, or pay-per-click ads, gives you a fast track to organic SEO results, kind of. While these two systems are best used in conjunction, ads allow you to bid for keyword placement instead of rank for it organically. In addition, this system gives you the ability to tailor your ads for a more immediate effect. Whereas organics value and SEO take time before you see results, PPC gives you rapid implementation that is far more effective for newsworthy content. While organic matter builds traction over time, PPC gives you the ability to refine your audience and target specific demographics with more curated content. This paid approach can potentially drive far more traffic to your website over time, although it costs you every time someone clicks on the link. Linking Linking is another impactful part of SEO. When you have internal links, links between your pages, and external links linked from other websites to yours, you have a more integrated and authoritative website in full. The internal links ensure that Google can quickly and easily navigate your pages and assess your user experience. Each linked page reaffirms keywords for other pages, showing the system which services or products are relevant to users when searching similar industry phrases. External linking is far more powerful when considering ranking power, as it shows your business as an authority within your industry. In simple terms, external sites that direct users to your information lead Google to believe that your site is a better result to show. Cut out the middle man.  Search engine marketing in Newcastle can drive your business more effectively, delivering messages to users who are far more likely to convert. With the right strategy and approach, professionals can increase your reach and enhance your potential for conversions. Contact us today to find out more.

PPC management can bolster your business in New Castle to ensure that you have the resources to generate high-quality traffic to your website. Contact us.

Local SEO services can boost your business in Newcastle and ensure that you appear to your community online. Contact us to find out more about our services.

Speak with one of our knowledgeable digital agency professionals in Newcastle today to develop an online marketing strategy that is as unique as you are.

When you work with a skilled Newcastle SEO company, you can place your website in a prominent and sought-after placement on a search engine results page.

Our clients' industry, customer profiles, region, and other factors influence every campaign we run. There should be a little resemblance between campaigns. In fact, we determined that a company might choose from over a million potential strategy combinations. As internet marketing services providers, our job is to match the perfect combination to our clients and nurture the campaign so that it grows and succeeds. We are motivated to get our clients results as well as website marketing services as digital marketing professionals in Newcastle and Sydney. Website Personalisation - Dynamic Web Design We prefer not to call ourselves web designers. Websites are little more than glossy brochures to us. We create client conversion funnels to help you get more leads! We provide a unique experience for each visitor with dynamic website customisation, so you can get the appropriate message out at the right moment with our online marketing services. Inbound Marketing Techniques How pleasant is it when your phone rings with inquiries and lead forms from clients looking for exactly what you have to offer come in on a daily basis? Inbound marketing accomplishes this. There are different inbound marketing tactics that work best depending on your sector. To develop a campaign that works, we match these methods to your business model and budget. Marketing on Social Media Social media isn't simply for keeping your followers informed about what's going on in your company. We build campaigns that target new clients based on how likely they are to be interested in your services, thanks to the power of audience targeting and profiling. Why spend thousands on traditional advertising that employs a pay-and-spray strategy when you can target and pay to promote people who meet your criteria? Content Creation and Marketing Content reigns supreme, and content marketing reigns supreme! We generate and distribute original, engaging content to help you establish yourself as an industry leader and the go-to company in your area. We construct databases of new and existing clients to market to by providing them with valuable and entertaining information. When done right, content marketing has the highest return on investment. Increasing Conversion Rates Not every website is the same. The act of making it as simple and enticing as possible for website users to convert into leads and inquiries is known as conversion rate optimisation. Our website marketing services are ideal for websites that already have a lot of traffic, and conversion rate optimisation ensures that your digital marketing efforts are paying off.  If you are looking for leading Newcastle SEO services, Xpanda Media can help you out! Get in touch with one of our experts for more information on our services offerings.